Business Marketing & Process Consultant
Business marketing & coaching taught by industry and agency professionals.
Let's make marketing suck a little less.
Unique Moments
Marketing is a test. We have many opportunities for unique tests from time to time - and there's a good chance something we're testing is what brought you here in the first place.
If you were invited to the test, we encourage your qualified participation. If not, who knows? You might be the marketing test subject.
Ad Platform Training
Platform certifications and exams are an important part of you or your team's ability to take responsibility for your advertising strategy. However, these are timely and don't provide real-world guidance. Schedule a few sessions of ad platform guided training within your own ad accounts.
Consulting
Marketing Consultation is available for a premium, priced on a case-by-case basis. Areas of particular focus will be:
- your overall marketing capital investment
- review of staff roles and all vendors/contractors/agencies
- business workflows & areas of opportunity for automation
- analysis of channels and audit of advertising strategy, search engine optimization strategy, website and social accounts
basic rundown of CHANNELS
Search Ads
Display/Programmatic Ads
Search Ads
Someone searches for X on Google. If X is relevant to your business, show a search ad.
Why? INTENT
The user's search is excellent insight into exactly what they need and how you can sell yourself to them
Social Ads
Display/Programmatic Ads
Search Ads
Someone is scrolling through Reels on Instagram and sees an ad for your business.
Why? DISCOVERY
The ad is targeted based on the person's interests or proximity to you, but didn't require them be looking for you specifically.
Display/Programmatic Ads
Display/Programmatic Ads
Display/Programmatic Ads
Someone is reading an article online and receives an ad for your business.
Why? SCALE
Similar to social, based on interest & location but also targeted based on data or predicted future behavior of the person.
Time and Effort for marketing
Everything costs time and money.
Some marketing strategies are expensive lessons to learn.
It's important to plan and implement your strategy based on:
- what is going to provide near-term benefit? long-term benefit?
- what will maximize the potential for revenue?
- what will minimizing risk? (cost, operational, etc.)
- how much time and energy do you need to put into it?
Want an Agency, not a consultant?
We refer to trusted agency partners, but we stay connected.
Do you spend $20k or more per month on your digital marketing?
You will be referred to a boutique digital marketing firm where we will personally guide your onboarding, audits & marketing plan, setup, kickoff calls, and launch. We'll remain a connected component of your team to help translate any questions or handle any issues.
Spend less than that, but have at least $1,500 per month marketing budget?
That's about $50 per day. You'll be referred to an agency that specializes in localized small business campaigns to help you scale.
If your marketing budget is less than the above, we recommend working with a consultant to develop a marketing approach that uses your own personal time instead of budget.
Agency vs Consultant
Professionalism and experience is worth paying for. If you choose to be referred to a trusted agency partner you will be in very good hands with a skilled team. These partners do have short-term contracts but provide you ongoing service.
If you're looking for short-term assistance or don't want to retain an agency, you're looking for a Consultant. Congrats, you found a great one.